Med nutidens kritiske målgrupper og behovet for tilfredsstillelse, er det blevet mere udfordrende at leve op til forbrugerens krav.

Websites som ikke er responsive tilpasser sig ikke til smartphones og tablets. Ca. 90% forlader websitet og kommer aldrig tilbage. Dette kan have store konsekvenser for opmærksomhed såvel som omsætning.

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Minimalistic, app-inspired and responsive touch is the key.

In this increasingly digital society, a good website with its unique look, feel and functionality is what brings a business to life. Unarguably, it is the customer’s first touch point. A well designed website is what makes customers want to click around and even bookmark for return visits.

As a technology entrepreneur and part of 3 online platforms, I have seen the web change quite a bit over the past few years. However what we have experienced so far is nothing compared to the paradigm shift I see coming in the near future. The growing influence of portable devices, big-data, personalization, gesture and voice is creating a whole new set of opportunities, albeit not without new challenges. In the future we need to develop products that algorithmically adapt and respond to a user’s behavior, needs and maybe even moods, in real time.